Domesticity as Strategy: The Rise of Tradwife Politics among Far-Right Women Leaders

Across Europe, the Americas, and beyond, a growing number of far-right women politicians are building public personas around traditional femininity, motherhood, and domestic life — a self-presentation strategy closely associated with the broader “tradwife” aesthetic that has flourished on social media. This panel investigates the rise of tradwife-inflected political branding among far-right women candidates and office-holders: how it is constructed, what electoral and organizational functions it serves, how it travels across national contexts and media ecosystems, and what tensions it exposes between traditionalist messaging and the practice of female political leadership itself.
We want to invite theoretically grounded and empirically rich papers — comparative, case study, or media/discourse-analytic — that examine this phenomenon from any relevant subfield of political science, including gender and politics, party politics, political communication, and comparative populism studies.